Best BNPL Innovation for D2C
Identifying the most preferred BNPL Solution Provider in terms of ease of Integration, Best Business Relationship, Best Customer friendly solution or any such parameter.

Best Payment Innovation for D2C
Identifying the best payment solutions, payment integration and other such digital payment technologies that has enabled D2C Brands to establish and expand their operations.

Best Supply chain and logistics partner for D2C
Identifying the Best Supply chain & Logistics Solutions for SME D2C brands in an Pan Indian basis.

Best Technology Innovation for D2C
Any adoption of technology solutions by brands or businesses to develop their online presence or enhance digital operations

Best Brand Building/Brand Identity Initiative
Identifying the best Management Strategy to boost brand awareness, promote a specific product, establish connections and provide value to the target audience leading to customer satisfaction, customer loyalty, and brand recognition.

Best Brand Extension/Product Diversification Strategy
Identifying the best brand extension or product diversification strategy adopted by brands for increasing product portfolio and increase in sales and customer base.

Best Consumer Experience Strategy
Any initiative by brands to ensure better customer experience, UI/UX, customer journey, customer introduction to the brand or any such activities that has enhanced the customer's experience in engaging with the brand.

Best Content Marketing Strategy
Any content campaign used to market products/services so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.

Best Customer Loyalty Initiative
Any innovative initiative by brands for customer retention/ customer loyalty rewarding or any such other related activities to ensure better customer loyalty and repeat transactions.

Best Customer Relationship Marketing
Identifying the best use case of utilising customer relationship management and customer feedbacks to develop organic and directed campaigns for customer acquisition and retention.

Best Integrated Marketing Campaign
Any agency that runs integrated marketing campaigns on behalf of brands across multi-channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.

Best Omnichannel Strategy
Identifying the best omnichannel sales and marketing strategy adopted by brands for customer outreach and sales.

Best use of Social Media - Facebook
Any campaign or business that has made use of Social Media platforms for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category.

Best use of Social Media - Instagram
Any campaign or business that has made use of Social Media platforms for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category.

Best use of Social Media - LinkedIn
Any campaign or business that has made use of Social Media platforms for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category.

Best D2C Entrepreneur of the year
Identifying the best Founder/Co-Founder of the year.